Auralee

AURALEE is more an exercise in material exploration than a demonstration of structural extravagance or brand identity. Designer Ryota Iwai's strong flair for silhouettes has been evident in each of the line's collections since its launch in 2015. Denim pieces, relaxed suits and structured menswear make up a cohesive aesthetic, while Iwai's passion for textile design and its pursuit of the best production standards convey a refreshing honesty. Thanks to the close ties he maintains with his suppliers, the Japanese designer offers unique materials composed of carefully sourced wool and cotton, in which he cuts universally flattering clothes, punctuated by a sought-after and striking palette. AURALEE ready-to-wear does more than enhance everyday life with a touch of elegant sobriety: it bears witness to a refined artistic approach.